The multi-billion-dollar BioPharma industry is undergoing more change than ever before. The impending presidential election, ever escalating innovations in tech and AI, new drug legislation, and inflation all have an impact and it’s extremely challenging to predict the net effect.
Large pharmaceutical companies continue to dominate the market; however, the benefits of being smaller in size are becoming more evident. The ability to flex and adapt creates opportunity and allows cutting-edge research to drive growth.
The industry proved to be more resilient than many in 2023 which saw multiple waves of layoffs, the most being in the technology sector. If companies want to thrive in 2024 and beyond, where change is the only constant, they will need to start thinking differently to maintain (or create) their competitive advantage.